Dealing With Unexpected Crisis!

Social Media and Crisis Management | WEAC Speaks UP

Facility Sponsor: Frontier Communications

Coffee Sponsor: Frontier Communications

Ongoing Supporting Sponsor: Engaging Social

If an unexpected development or crisis strikes your business or organization, is your social media framework in place and ready to handle it?

Do you have structure in place to handle an escalation of a problem across social media channels?

The Wisconsin Education Association Council (WEAC) found itself in that position last February when legislation that severely impacted public employee union members created a storm of controversy that resulted in tens of thousands of people repeatedly rallying at the State Capitol over a three month period.

A less visible – but equally impressive – crowd of people flocked to social media to share information, express themselves and organize events.

How did WEAC handle this onslaught of activity on Facebook, Twitter and weac.org, and how would you respond under similar circumstances?

Bill Hurley, WEAC’s Senior Editor and Social Media Strategist, and Marlena Deutsch, WEAC’s Public Relations Specialist, will share their experiences and discuss what they and their colleagues learned about  social media and crisis communications during this historic period of rallies and protest.

Coffee and food supplied by Java Kat.

We are so happy to get a taste of some of the best coffee and baked goods Madison has to offer! Please check out Java Cat at the intersection of Monona Drive and Cottage Grove Road. Free Fast WI-FI and great folks to serve you. You can't go wrong when you need a place to eat a great sandwich or get some home made gelato.

At Java Cat their goal is to give you the best coffee with a great smile and to provide a fun and easy going atmosphere for guests and employees. They carry the best locally roasted fair trade coffees, make our their authentic gelato (try the chocolate especially)  and much of their own bakery to give you the best down to the very last detail! They love seeing new faces... Come in to try the refreshments out and get a warm welcome.